As of 3 September 2018, the London Taxi Drivers’ Fund for Underprivileged Children (LTFUC) changes its name to the London Taxi Drivers’ Charity for Children (LTCFC) and gets a new brand identity.

Domenic Lippa, Partner at Pentagram, the world’s largest independently-owned design studio, kindly offered to rebrand the charity and set about the task of creating a flexible brand that would be more responsive, accommodate the digital marketing world and enable the charity to engage with a broader audience.

New Brand Identity

Old Brand Identity