STYLE GUIDE
If you are working with us, fundraising for us or writing about us and require LTCFC logos, please download the appropriate assets below and follow our notes to ensure conformity with the LTCFC brand.
Any questions, please do not hesitate to contact us.
THE LOGOMARK
This is the logomark which can be used in conjunction with the logotype or on it’s own.
THE LOGOTYPE FULL
The logotype and acronym should not be used without the logomark.
THE LOGOTYPE ACRONYM
The logotype and acronym should not be used without the logomark.
THE LOCK UP VERTICAL FULL
This is the main logo lock-up that should be used for most applications.
THE LOCK UP VERTICAL ACRONYM
The acronym lock-up should be used when using the logo particularly small.
THE HORIZONTAL LOCK UP FULL
The horizontal logo lock-up should be used when the available space is wide and short, for example when creating a web-banner.
THE HORIZONTAL LOCK UP ACRONYM
The horizontal logo lock-up should be used when the available space is wide and short, for example when creating a web-banner.
THE LOGMARK EXCLUSION ZONE
The minimum clear space to be left surrounding the logomark is defined by the space between the eye and nose.
THE LOGOTYPE EXCLUSION ZONE
The minimum clear space to be left surrounding the logotype is to be twice the size of the cap-height.
THE ACRONYM EXCLUSION ZONE
The minimum clear space to be left surrounding the acronym is to be equal to the cap-height.
THE VERTICAL LOCK UP FULL EXCLUSION ZONE
The minimum clear space to be left surrounding the vertical lock-up is to be equal to the space between nose and eye.
THE HORIZONTAL LOCK UP EXCLUSION ZONE
The minimum clear space to be left surrounding the horizontal lock-up is to be equal to the space between the logomark and the logotype.
COLOUR PALETTE
LTCFC Orange
PMS 1235 C
C0 M32 Y100 K0
R250 G180 B0 | #FAB400
LTCFC Green
PMS 361 C
C70 M0 Y100 K0
R85 G175 B50 | #55AF32
LTCFC Blue
PMS 285 C
C100 M32 Y0 K0
R0 G125 B200 | #007DC8
LTCFC Red
PMS 172 C
C0 M90 Y100 K0
R230 G50 B20 | #FA1E14
LTCFC Black
PMS Black C
C0 M0 Y0 K100
R0 G0 B0 | #000000
